If you run your own website, own your own business, or manage social media pages for your company, then you know that being in charge of your own brand isn’t easy. And getting exposure for that brand can be a constant challenge, especially when it comes to spreading the word about your website and online presence. As an entrepreneur, you need to constantly think about how you can promote yourself: talking about who you are and what you do is one of the most important moves you can make to increase your customer base and make sure your business succeeds.
But how exactly can you promote yourself? How can you spread the word about your business in a way that will create genuine interest in potential customers, and boost your exposure while also boosting your sales numbers or upping your client base?
Today, we share everything you need to know to get you started with one of the most powerful and flexible self promotion tools you have as a business owner or entrepreneur: writing your own articles. By penning and publishing articles related to your field, you can establish yourself as an expert, reach new markets, network with potential partners or future clients, and spread the word about your services in a creative and unusual way. And the benefits don’t stop there: once you start writing articles about your business and industry, you’ll probably notice a whole lot going right and a whole lot of valuable connections coming your way.
So how can you get started?
Check out our tips below for writing articles to promote your website.
Think of an Article You Could Write as an Expert
When you write articles in an attempts to promote yourself as an authority, it’s smart to write about a subject that you can speak on authoritatively. The more you know about your subject, the better you will be able to talk about it, and the more you will look like an expert. So especially for your early articles, as you get a hang of writing, make sure that you have thought of the perfect article topic that you can write about as an expert seamlessly.
You don’t have to be a professional writer to pen articles that you can use for promoting your business and brand, all you need is a decent idea and the logistical tools to follow through on turning that idea into a publishable article. And the most important practical tool you have at your disposal is organization. Lay out everything you want to say about your subject using bullet points, and then transfer those points into a highly organized single piece. By staying organized in your writing, and presenting writing that is highly organized, you can write top notch quality material worth publishing, even if you aren’t a professional writer.
Find a Publisher
Once you have written a decent article about your industry or field, find a place to publish it. Since your biggest goal in writing this piece is to promote your business and website, finding a good online publisher is probably a smart move. Look into trade blogs in your industry that accept submissions, or look for trade magazine that has an online digest or regularly publishes expert material. Alternatively, you can post material directly to your website and skip looking for a blog or other publisher. Even if you’re writing only exists on your site, it will make you look like an authority, and boost your credibility a ton.
Share your Work
Once you have gotten a piece published with the right blog or online magazine, make sure that you are sharing your piece far and wide. Share it on all of your social media channels: doing so will remind followers and fans that you are an authority, and some of your biggest supporters will probably share your piece, exposing you to even more markets. Share your piece in emails to your peers, spreading your accomplishments. And show it off on your website, letting potential customers see your expertise and authority. The more people see your piece, the better, so spread it far and wide!
Ask for Feedback
A great way to get people to read your work, and engage with it in a meaningful way, is to share your piece and ask for feedback. Getting a critique from your colleagues will let you write an even better piece next time, and getting feedback from your potential customers will let you write for your audience like a pro.
One of the strongest way to share your brand and gain exposure for your website is to write original, high quality pieces with exposure in mind. Follow some straight forward tips, and you can produce professional quality promotional writing to spread the word about your business in an original way.